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Hill Center Brentwood Lands New to Tennessee Fast Casual Restaurant and Fitness Studio

October 14, 2019

BRENTWOOD, Tenn. – H.G. Hill Realty Company announces two new tenants for phase two of Hill Center Brentwood. Eat the Frog Fitness and Plano, Texas-based MOOYAH Burgers, Fries & Shakes, join tenants announced last month: CycleBar, Clean Juice, Drybar and Pure Sweat + Float Studio. PetPeople also joins Hill Center Brentwood and will be located in the original center next to Puffy Muffin.


Eat the Frog Fitness, founded by 2008 Olympic Gold Medal Winning Decathlete Bryan Clay and longtime fitness executive Joe Culver, delivers highly personalized workouts, in a studio setting, 24 hours per day, seven days a week. 


“Our approach empowers members to build and maintain their fitness growth,” said Clay. “We threw out the old metrics and rewrote the playbook to provide a completely different experience from what people typically experience at gyms and through personal training.”


Lee and Beth Ann Stromatt, owners of the Hill Center Brentwood studio, searched for a fitness concept that was unique and new to Williamson County. “Bryan and Joe’s approach to helping people achieve their fitness goals over the long term was especially appealing to us,” said Lee Stromatt. “We are thrilled to bring the first Eat the Frog Fitness in Tennessee to Brentwood.”


The company’s name comes from Mark Twain’s famous saying that if you eat a live frog first thing each morning, nothing worse will happen to you the rest of the day. “Fitness is most people’s ‘frog,’ it’s what they procrastinate the most. Eat the Frog Fitness members across the country that follow the prescribed personalized workout plan are achieving faster and longer-lasting results as opposed to what they realized with their former fitness routines,” said Stromatt.


The 3,071 square foot studio will open in the first quarter of 2020 and will be the concept’s 33rd location. Pre-sales begin now, with the best rates and special benefits offered to the first 100 founding frog members. To learn more, text 615-431-3764. 


The Hill Center Brentwood location will be the first in Middle Tennessee for MOOYAH Burgers, Fries & Shakes, which anticipates a spring 2020 opening in its 2,210 square foot space.


The fast casual, “better burger” concept offers mouthwatering made-to-order burgers, hand-cut french fries and real ice cream shakes. Their mission is to deliver the best burger, fry and shake experience EVER, and have fun doing it. They serve never-frozen 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers, black bean veggie burgers and all-beef hot dogs. Non-GMO potato and multigrain buns are baked in-house daily, and guests can experience building their own burger, choosing from five real cheeses, bacon, avocado and 20 free sauces and veggies. Their simple, focused menu of three core items allows MOOYAH to focus on food quality to ensure customers consistently get the best burger ever.

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General Office Contact Information 3011 Armory Drive
Suite 130
Nashville, TN 37204
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Tel: 615.252.8100
Fax: 615.244.1627
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